On TV is Egypt's leading news and current affairs brand. We developed a simple logo mark, a flexible OPS system and a set of abstract idents depicting the ongoing de- and re-construction of the logo, representing the brand's relevance in everyday life. In addition to the channel identity, we developed a package for On News - information accessible at your fingertip.

Agency: Red Bee Creative • Creative Director: Ian Wormleighton • Design Director: Natalie Kaaserer • Animation Idents: We Are Seventeen & Jim Greenslade • Animation OSP: Steve Shaw • Animation News • Package: Nino Vrana & Natalie Kaaserer • IPG Design and Animation: Steve Shaw

France 2 was looking to reposition itself as the channel that brings the nation together. In a world where everyone is glued to their phones, where people fear those who are different and where social grace is in disarray, we chose to return to one of the simplest and most powerful forms of communication: human touch. We developed a series of idents and break jingles, showing everyday people and their human relationships. The campaign shows appreciation of everyday moments and a multi-facetted society.

Agency: Red Bee Creative ・ Creative Director: Ruth Shabi ・ Concept and Creative Development: Natalie Kaaserer ・
Director: Jane Fielder ・ Production: Jane Hunt

I had great fun designing the on-screen presentation system for TV Norge. The channel wanted to be able to own its square logo shape more. Simon and team had already developed a set of idents using a real life cubic logo, just a little bit too big to be carried around. Inspired by this I designed an OSP based on isometric shapes and large type. We developed a bold and recognisable solution across all platforms.

Agency: Red Bee Creative ・ Creative Director: Jane Fielder ・ Design Director: Simon Crabtree ・ Designer: Natalie Kaaserer ・ Additional Design: Sebastian Helene ・ Animation: David Whatley

These idents follow the simple idea of a chain reaction, one inspiring many, which changes everything. We delivered 14 Idents for the Egyptian broadcaster in a record time of two months.

Agency: Red Bee Media ・ Creative Director: Ian Wormleighton ・ Design Director: Natalie Kaaserer ・ Animation: WeAreSeventeen, Richard Acton, Teak Tse, Natalie Kaaserer, Alex Brown

Plus Minus is a German comsumer focussed programme which needed a refresh. After a successful three way pitch in Munich we had the pleasure working with the lovely Plus Minus Team spread all over Germany. The client was keen to retain their colour palette, but wanted to modernise.

Agency: Red Bee Creative • Creative Director: Jane Fielder • Design Director: Natalie Kaaserer • Producer: Anke Stentiford • Set Design: Richard Hornsby

Frames from a dead pitch - designed at Alpenblick/ BDA Munich with CD Konrad Wielandt

I had fun designing these idents for Egyptian Broadcaster On Sport.

Agency: Red Bee Creative • Creative Director: Ian Wormleighton • Design Director: Natalie Kaaserer • Animation: David Whatley, Enric Rodriguez, Teak Tse

I enjoyed branding this book sharing app a lot. I hand printed printed the lettering to achieve a tactile and authentic look and feel.

Agency: The Council ・Creative Director: Kevin Hill ・Designer: Natalie Kaaserer ・ Producer: Sophia Pendar-Hughes

I designed the brand for a new VoD service launching in Africa. NuVu is a subscription based video-on-demand app developed for the African market by Ericsson. We created a name and a logo that was modern and eye-catching, but also had enough flexibility to work alongside partner brands.

Agency: Red Bee Creative • Creative Director: Charlie Mawer • Design: Natalie Kaaserer • Account Handler: Francesca Chan • UX Design: Paul Fennel