I am a multidisciplinary design director specialising in
intelligent, well-crafted design solutions that span across platforms.
I have over 15 years' experience delivering brands & design-led creative projects.
I develop strategy based big ideas, crafting them from ideation to tangible creative
that communicates clearly and coherently.
After 17 great years on the London design circuit, I am now based in
Auckland, serving clients in Europe, UK, Australia and NZ.
What I do
Your brand tells the story of who you are. Branding is the process of taking what lies at your core and distilling a set of guiding principles how to communicate this to your audience.
Services: Brand audits, competitor analysis, brand architecture, logo development, audio visual systems, look and feel, collateral (photography, live action, art worked), tone of voice, brand guidelines, brand launch & implementation, stationary, brochures and templates, signage and way finding, websites. Extensive pitch experience. Brands big and small.
A brand is never not static and I have extensive experience in making things move.
Services: TV brands, live broadcast graphics, detailed concept development & storyboarding, title sequences, news graphics & implementation, idents, stings, live action, 2D animation & 3D visualisation.
A brand is never not digital.
Services: Design thinking. UX/ UI Project scoping. Stakeholder interviews. Wireframing. Content wrangling. Navigation development. User testing. Accessibility optimisation. Developer handover. Animated scripts. Build supervision. Snagging. Site review.
I love data & specialise in transforming the complex into intelligent and considered visuals. I work with data to form new narratives and insights, creating interactive infographics that are clear, simple and engaging. I regularly collaborate with the branded content arm of the FT to create interactive infographics for intellectually curious decision makers.
Sometimes a fresh pair of eyes and experienced set of hands is all you need to nail that pitch. Many of my European clients brief me in the evening and the receive fresh creative in the morning, think double the pitch time.
I create bespoke illustrations and key art for posters, campaigns and just for fun. I also create book covers.
Brands I have worked with
